How To Attract The Right People To Your Business By Targeting Your Market

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Do you belong to the 98% of network marketers who are still cold calling or chasing friends and family? Are you experiencing poor results and are people quitting in your organization?

You are not the only one, as the most frequent mistake made by network marketers is to try to target everyone. You might already have heard that “Everyone is a prospect”, but this could not be further from the truth. What happens when you try to target too wide of an audience with your network marketing strategies? Well, no one really feels that they are unique, that you establish a relationship with them, and that you are answering their questions and addressing their specific concerns. And you will probably fail anyway because it is impossible to have one central focus when targeting a wide range of people.

Your market is the target at which you aim all your marketing efforts. The market you should be wanting to reach are people with common characteristics that set them apart as a group. The more you know about a target market, the more precisely you can develop an efficient marketing strategy.

What you should avoid doing:
- targeting friends & family: they are not qualified prospects, they most probably do not care about your business, they usually have no prior marketing experience and there is a 90% chance you are loosing your time.
- cold calling or prospecting complete strangers: they are not looking to start their own business, and if they happen to be open to the idea, chances are they are actually only looking for a job!

What do you have to do then? What you really need is a more targeted niche of people with which to work. When you know what your target market is, you will be able to get into their minds, think the way that they do and you will know how to correctly market to them.

Your #1 target market includes two groups of people:

1. Current network marketers, who have a business already. They are either having success, which is a good sign because if they join you they can be successful within your team, or they are struggling to make money, and you have the answer to their problems: they can use your mlm marketing system to learn how to market and build their business.

2. Former network marketers seeking to start a new network marketing business.

Your #2 target market includes people doing their research and wanting to start a new business venture. When you talk to this target market, keep in mind that anyone who has shown an interest in a MLM business opportunity has one main question: “what’s in it for me?”.
People are not that interested in knowing more about your business as such, what they want to know is how it can benefit them, what they can get from it. Most of the time we actually always make our decisions on this basis, and everyone will be after special benefits.

This is a very important point that you need to understand about marketing to people who want to start their business; you are not trying to pitch your business opportunity and convince your prospect that it is the best opportunity ever. Instead, what you want to do is answer the questions of your prospects, meet their needs and show them that your business opportunity can benefit them in some way. Again, you must show them what’s in it for them.

Then, ask yourself this question: are the marketing and prospecting methods you are currently using the best, the most professional and the most effective they can be in order to bring your target market into your business? Is everything you do in your lead generation focused on showing prospects how it can benefit them and how it is going to work for them?

If you follow those guidelines, formulate a marketing strategy that is centered on your target market, and use the appropriate attraction marketing techniques you will experience success. You will see that your prospects are people who are actually interested in your business opportunity and you will build a much more profitable and long-term business.

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